Forty years ago, Elvis Presley left the building—permanently.

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Forty years ago, Elvis Presley left the building—permanently. The king died Aug. 16, 1977, of a heart attack, but his death gave birth to a multibillion-dollar industry that continues to thrive. The second week of August in Memphis, Tennessee and around the world is affectionately known as “Elvis Week”. Tens of thousands of fans flock to visit Graceland to share their love of Elvis by attending… an auction?

To celebrate the 40th anniversary of the death of Elvis, the company that now manages Mr. Presley’s trademark licensing, Authentic Brands Group, conducted a live auction of memorabilia from an assortment of private collectors. Some of the featured items from the auction included the following:

·        Elvis Presley Owned and Stage-Worn Sleeveless Jumpsuit and Jacket – Sold for $250,000

·        Elvis Presley Owned and Worn Gold and Diamond Ram’s Head Necklace – Sold for $138,750

·        1973 Elvis Presley Stage Worn Cape with Tiger Skin Pattern on the Interior – Sold for $138,750

·        Elvis Presley’s TCB Necklace Taken off His Neck and Gifted to His Personal Hairdresser Larry Geller - Sold for $75,000

·        March 26, 1956, Elvis Presley Signed Contract Solidifying Colonel Parker as His Exclusive Management- Sold for $35,000

·        Elvis Presley Owned and Worn Red “Elephant Corduroy” Suit - Sold for $62,500

The King may not be with us anymore, but his music and memorabilia still live on!


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